I love brands and communications and have a real appetite for telling stories and unearthing information to help clients cultivate their brands.

With more than 25 years of experience having worked for both research suppliers and brands directly, I have worked on an extensive array of quantitative studies including segmentation, attitude & usage, positioning, messaging, creative development/testing, tracking, packaging, design, logo and tagline research across a wide range of categories (e.g. Automotive, Business Services, Energy/Utilities, Insurance, QSR, Tech, Travel).

I bring this vast experience and learning to the table to help my clients make the most informed strategic and insightful decisions. 

I love to cook and travel and spent a few years abroad to experience other foods and cultures.  I never miss an opportunity to jet set and explore the world.  31 countries and counting!